THE PUBLIC RELATIONS SPEECH
Prepare an informative, interesting talk to build goodwill for your organization
Favorably influence the audience by the skillful and friendly delivery of your talk
RESOURCE FOR GOODWILL
Research the operation and benefits of an organization or company
Prepare a talk designed to build goodwill by presenting factual information
Analyze the common interests of your audience and focus your presentation
PERSUASIVE APPROACH
Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion delivered in
such a manner that it appears extemporaneous
SPEAKING UNDER FIRE
Persuade a hostile audience to consider your position on a controversial issue
Conduct a question and answer period on the speech subject
THE MEDIA SPEECH
Write a speech script on behalf of a social cause
Using the script, present and record the speech to a television or radio audience