THE EFFECTIVE SALESPERSON
Learn a technique for selling an inexpensive product in a retail store.
Recognize a buyer's thought processes in making a purchase.
Elicit information from a prospective buyer through questions.
Match the buyer's situation with the most appropriate product.
CONQUERING THE "COLD CALL"
Learn a technique for "cold call" selling of expensive product or services.
Recognize the risks buyers assume in purchasing.
Use questions to help the buyer discover problems with his or her current situation.
Successfully handle buyer's objections and concerns.
THE WINNING PROPOSAL
Prepare a proposal advocating an idea or course of action.
Organize the proposal using the six-step method provided.
ADDRESSING THE OPPOSITION
Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your
viewpoint.
Construct the speech to appeal to the audience's logic and emotions.
THE PERSUASIVE LEADER
Communicate your vision and mission to an audience.
Convince your audience to work toward achieving your vision and mission.